Tim Cook insist Apple Intelligence is convince mass to promote — even if the feature are underwhelming so far .

As has become an one-year custom , Apple just cover blockbuster net income for the party ’s most late vacation tail .

“ Today Apple is report our full stern ever , with gross of $ 124.3 billion , up four pct from a class ago , ” CEO Tim Cook saidin a closet press release .

iPhone 16 in blue and iPhone 16 Plus in pink.

tax income was up intimately across the control board for the fellowship ’s Mac , iPad , and religious service class .

diving event into Apple Intelligence

Tim Cook assert Apple Intelligence is convince the great unwashed to kick upstairs — even if the feature article are underwhelming so far .

As has become an yearly custom , Apple just report blockbuster lucre for the companionship ’s most late vacation one-quarter .

“ Today Apple is report our skilful one-quarter ever , with tax income of $ 124.3 billion , up four per centum from a twelvemonth ago , ” CEO Tim Cook saidin a printing press discharge .

tax revenue was up virtually across the plug-in for the ship’s company ’s Mac , iPad , and service sectionalization .

But the turn show a slim fall in class - over - twelvemonth iPhone receipts , ostensibly confirm that Apple Intelligence is n’t doing much to get iPhone sale .

The same die for thatnew Camera Control push , I theorise .

Cook take a stab at dissolve the whimsey that Apple Intelligence is n’t compelling multitude to upgradein an audience with CNBC .

“ During the December fourth part , we fancy that in securities industry where we had roll out Apple intelligence agency , that the twelvemonth - over - class operation on the iPhone 16 household was unassailable than those market place where we had not roll up out Apple word , ” he say .

Thestandard iPhone 16 modelsare a especially splendid note value this class , which is n’t always the vitrine .

So that could also factor in into the slimly low tax revenue if few citizenry are choose for the Pro version .

This was apple has call for a conservative attack in roll out its ai - power feature , having only just change state them on by nonpayment withthis workweek ’s passing of ios 18.3 .

Cook again confirm that Apple Intelligence will become usable in more linguistic communication in April .

So far , the putz areconvenient and helpful , but not secret plan convert .

And those promise improvement to Sirican’t occur shortly enough .

diving event into theApple WatchandAirPods

Thestandard iPhone 16 modelsare a in particular fantabulous time value this yr , which is n’t always the display case .

So that could also factor in into the slenderly broken gross if few masses are prefer for the Pro edition .

Apple has select a conservative coming in roam out its AI - power feature of speech , having only just turn them on by nonpayment withthis workweek ’s waiver of iOS 18.3 .

Cook again confirm that Apple Intelligence will become uncommitted in more linguistic communication in April .

So far , the shaft areconvenient and helpful , but not plot deepen .

And those promise improvement to Sirican’t come in before long enough .

This incline to be Apple ’s most important after part of the twelvemonth for two reason .

It include the all - significant vacation shopping time of year , and since the iPhone 16 card was on cut-rate sale for the integral three - calendar month continuance , this is our skilful meter reading yet of requirement for Apple ’s late telephone set .

The party also release several newfangled Macs near the terminal of last yr includinga redesign , much lowly Mac Miniandrefreshed MacBook Pros .

tax income for Apple ’s wear line , which admit theApple WatchandAirPods , was also more or less down compare to the yr - agone quartern .