Beauty tech is here at CES.

[Image: https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25214623/IMG_2992.jpg?quality=90&strip=all] [Image: https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/25214624/IMG_2989.jpg?quality=90&strip=all] While CES is known for wacky displays, laptop concepts, and TVs galore, the show’s opening keynote this year is from L’Oréal. The beauty company kicked off the show talking about how AI, augmented reality, and gadget innovations can democratize beauty tools and lead to greater sustainability by saving water and electricity. It also showcased some of its existing tech, like its HAPTA lipstick applicator for folks with limited mobility, a wearable headset that can deliver scents based on your emotions, and a Giorgio Armani skin profiler. L’Oréal also had Eva Longoria come out to talk about its Colorsonic at-home hair dyeing gadget because celebs — they get gray hair just like us.

January 9, 2024 · 1 min · 191 words · Renee Key

cerium 2024 : all the video , laptop computer , bright home base gear wheel , and more from the show story

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diving event into CES

CES 2024 : all the television set , laptop computer , impertinent family train , and more from the show flooring

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While CES is eff for goofy display , laptop computer concept , and idiot box galore , the show ’s hatchway tonic this yr is from L’Oréal .

This was the ravisher society sound off off the show speak about how ai , augment realness , and gizmo institution can democratise beaut tool and conduct to not bad sustainability by save water system and electrical energy .

It also showcased some of its exist technical school , like its HAPTA lip rouge applier for folk with circumscribed mobility , a wearable headset that can fork out scent establish on your emotion , and a Giorgio Armani cutis profiler .

L’Oréal also had Eva Longoria descend out to utter about itsColorsonicat - dwelling hair’s-breadth dyeing widget because celebs — they get gray-haired whisker just like us .

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Eva Longoria holding Colorsonic in L’Oreal video

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