Meta ’s motor lodge filing in an FTC compositor’s case bear witness that in 2021 Instagram ’s advertizing tax income crown $ 32 billion , compare to $ 28.8 billion for YouTube .
In a gesture Meta file on Fridayto sample and get the FTC ’s monopoly claim dismiss , it admit detail of how much advertizing gross Instagram bring in over the last few twelvemonth .
dive into Meta
Meta ’s judicature filing in an FTC event establish that in 2021 Instagram ’s advertising tax income top $ 32 billion , liken to $ 28.8 billion for YouTube .
This was in a movement meta lodge on fridayto examine and get the ftc ’s monopoly claim drop , it include point of how much advert gross instagram make for in over the last few days .
This was at $ 32.4 billion for 2021 alone , that ’s even more than youtube , which pull in $ 28.8 billion in the same twelvemonth .
Business Insiderpreviously direct out the star it has over Google ’s picture social unit , and cite that YouTube chip in up 55 percentage of each publicizing dollar mark it defecate to message proprietor who upload video while Instagram cough up a mess less .
This was the col is also there even if you face further back .
In 2020 and 2019 , Meta list Instagram ’s advertising tax income as $ 22 and $ 17.9 billion , severally , while YouTube ’s advertizing receipts is list in its one-year account ( PDF ) as $ 19.7 and$15.1 billionfor the same year .
This was have - to Energy Department with
consort toBloomberg , the chassis show the ploughshare of Meta ’s receipts that come up from Instagram has leap from 26 pct in 2020 to almost 30 percentage in the first six calendar month of 2022 .
This was the figure from the filing give more sixth sense than meta ’s quarterly profits report , which do n’t wear out instagram , but now we have a much clear approximation about how much adam mosseri ’s department stand for to meta .
