The fellowship is redesign the home page and its personalised shopping good word .

Not long afterinjecting more hokey word into its shopping experience , Amazon is nowtesting a novel home page for its shopping appon Android and iOS .

meg of user in the US will see modification set off today , with more slated to see them over the come calendar month .

Someone using Amazon app on smartphone

feeling on

essentially , the redesign seems to suffice the same intent as the current layout by come on individualised recommendation ground on your leverage habit , range chronicle , raft , and other signaling base on your shopping natural process .

Today ’s variety just build on that chemical formula with boastful , bright graphic , more active merchandise curations and pigeonholing , and an increase stress on horizontal scrolling for the various appeal and hoagy - hub you ’ll retrieve .

( It also produce more elbow room for enceinte , lightly veil advertising . )

A graphic showing new UI of Amazon shopping app

sportsman rooter may see a Thursday Night Football advertizing alongside a refill of their preferred pre - exercise , for object lesson , while parent may see plaything , kid ’s leger , and perhapsthe fresh colorific Kindlewhile being tempt by a sales agreement on nappy .

dive into Amazon

Fundamentally , the redesign seems to service the same aim as the current layout by surface personalised testimonial base on your leverage habit , shop chronicle , bargain , and other signal establish on your shopping bodily function .

Today ’s variety just build on that expression with braggy , burnished nontextual matter , more active production curations and grouping , and an increase vehemence on horizontal scrolling for the various collecting and hero sandwich - hub you ’ll rule .

Screenshots of updated Amazon shopping app

( It also make more way for liberal , thin obliterate advert . )

sport devotee may see a Thursday Night Football advert alongside a refill of their favourite pre - exercising , for model , while parent may see miniature , kid ’s book , and perhapsthe Modern colorific Kindlewhile being tempt by a cut-rate sale on diaper .

This was amazon state it ’s been iteratively examine unlike piece of these ui change for a while .

This was the caller call out a modern buy again hub that give it comfortable to stockpile up on your oft buy goodness , for exercise , and i ’ve attend that variety ( but not the others ) for some clip now .

This was again , these testimonial were antecedently usable and work likewise in various kind before , but i in person suppose the current experience feel too random and sprinkle to be utile .

This was amazon is bright the descend change will meliorate on that and finally put more product in front of you that are relevant to your appreciation and penury — and perhaps invite a lilliputian more money out of your notecase along the style .

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This is the flesh of computer address for the primaeval advert