X will allow advertisers to only run ads on selected profiles.

[Link: Creator Targeting: Select and connect with creators on X | https://blog.twitter.com/en_us/topics/company/2023/creator-targeting/ | X Business] Elon Musk’s revamped X ad business has included a “revenue sharing” program that requires payment to have the potential of getting paid and shown ads alongside white nationalist profiles. X, as it attempts to become a YouTube alternative, says it has over 80,000 creators monetizing their posts and is trying to address brand safety issues with Creator Targeting: > This means giving advertisers more control to be able to use the self-serve X Ads Manager to run pre-roll video ads against the video content of their chosen creator(s) in both the home timeline and profile. > Soon we’ll add the ability to serve ads only on an individual creator’s profile – completely eliminating the unlikely event of unwanted adjacencies while aligning your brand to creators you love most.  It didn’t say how big of a cut creators will get if their profile is targeted or if they can choose which advertisers are shown.

February 12, 2024 · 1 min · 195 words · Crystal Robinson

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